Richard Adhikari, again writing for E-Commerce Times, reported on the continued fallout from the Ashley Madison breach and efforts to find the culprits. Protegrity CEO Suni Munshani was one of the data security experts interviewed for the story.
The Toronto Police Service on Monday held a press conference to report on the progress of Project Unicorn, the official investigation into the hack attack on Ashley Madison, an adultery-promoting website.
The Toronto police are working closely with the U.S. Department of Homeland Security, the Royal Canadian Mounted Police, the U.S. Federal Bureau of Investigation, and the Ministry of the Attorney General’s criminal law office in carrying out the investigation.
They have received full cooperation from other law enforcement groups around the world, Toronto Police Service Acting Staff Superintendent Bryce Evans told reporters.
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Shame and social condemnation will be felt not only by Ashley Madison site members but also by their families and friends.
“It’s not very often that a company data breach can potentially break up marriages, lead to the blackmailing of its users, and cause suicides,” mused Nathan Sorrentino, marketing manager at Stealthbits.
“The very nature of what Ashley Madison was in business to do is driving such widespread interest,” said Suni Munshani, CEO of Protegrity.
“Add in a touch of blackmail, corporate espionage, celebrity, ethical and moral debates, as well as anecdotal evidence of breakups, divorces and even worse — and you have all the makings of a story that won’t go away any time soon,” he told the E-Commerce Times.
Breach of Trust
There’s a possibility that the Ashley Madison hack could change how consumers approach the Web in the future.
“Trust can be a very hard thing for a business to earn,” Stealthbits’ Sorrentino told the E-Commerce Times, adding that sites like Ashley Madison “should expect to be put under the microscope by users.”
Consumers engaged in private online activities might become more cautious, suggested Jeff Hill, channel manager for Stealthbits. “Would you rather the bad guys have stolen the credit card number you used to buy lawn furniture at Target, or … Ashley Madison?”
Consumers might not be so alert when it comes to other sites, though.
“While I would welcome a consumer revolt demanding that the businesses that collect and store their sensitive data do a better job of protecting it, I don’t see much evidence that this will happen any time soon,” Munshani said.
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